Whoever planned and designed this planting scheme is quite clever as very few plants can ever match a school's colors so effectively (in this case, purple and gold)!!
This is Callicarpa bodinieri var. giraldii 'Profusion'
. Readily available and popular at nurseries at this time of year because of plantings such as this at the UW. They are easily grow in most well-drained soils in full sun or part shade and are perfectly hardy and suited for our area.